My current role as Art Director presents many opportunities to concept brand identities and ideate campaign directions for a variety of industries.

A new restaurant opening in The Godfrey Hotel Detroit meant a brand pitch reflective of its elegant interior and vibrant surrounding Corktown neighborhood. 

Following new ownership and renaming, Hearthwood Senior Living needed a brand to match. The concept “Where It All Comes Together” represents the community’s ample offerings and connectivity to the town of Bartlett and downtown Chicago, taking stain glass cues from its history as a convent.

Storyboards: Mars Adams
Video by: Josh Medcalf

Additional pieces were created to build out the brand identity. 

Our creative team was tasked with pitching an RFP to First Lady Cruises for their summer tourism campaign. The concepts depicted below were guided by first-hand competitor research.