The premier tool client Snap-On sought agency input for new product branding and annual campaign resfreshes.

The new product line “Nano Axcess” boasts reachability into any space and adaptable power modes for a broad range of jobs. The futuristic spy-theming campaign for these tools was extended across various promotional collateral.

The client needed logos for both their “Nano Axcess” and “Xcellerate Lithium” product lines. Diverse directions were explored to communicate the unique benefits of each.

The ‘Pursuit of Perfection’ visual direction for Snap-On’s annual catalog combined prop photography with auto shop materials and dramatic lighting to elevate the tools. Photography direction was demonstrated through in-studio shots and photoshop compositions. 

Snap-On’s annual Socket To Breast Cancer campaign, which provides financial assistance to breast cancer patients for everyday needs, required a fresh visual language. Identifying symbolism associated with Snap-On, the support they offer, and breast cancer awareness kickstarted this concept direction.