The Virginian is a premier senior living establishment focused on providing the ultimate retirement experience. Having recently undergone a multi-million-dollar renovation, the community required a host of print and digital materials to promote all it has to offer. Whether advertising its unique events, multiple dining venues, or exclusive fifth-floor residences, communications were designed to express the upscale and vivid nature of this community.  

The client requested a logo for their new fifth floor development, known as The Concierge Club. Along with the creative team, I concepted a number of directions to represent the luxury and esteem of these exclusive residences.